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Marketing For Small Business

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. Small businesses are the backbone of the Irish economy — and you know you need to look after your back! Whether you own a bakery or a finance business, you need no-nonsense marketing strategies to secure a greater share of the market. Empower yourself to apply clever marketing plans and ideas without breaking the bank, or your back. Making Marketing Work in Your Small Business You don’t need to be a rocket scientist to be a good marketer. But neither is

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Hibernating Or Metamorphosing? That Is The Question…

COVID-19 still dominate almost every conversation, as we head into the last part of 2021 the encouraging news of the vaccination rollout and easing of the restrictions, have injected a shot of optimism. More so than ever before, it really does seem possible to discern light at the end of the tunnel. The prospect of a return to something like normality raises numerous important questions for many businesses and their employees. Among the most fundamental and pressing is this: which companies will be best equipped to survive and thrive when we finally emerge, blinking, from the pandemic? All other questions are

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Is it time to Ramp up, Restart, Reboot or Rethink?

COVID-19 continues to pose serious challenges for small business owners. Figuring out how to start again in its economic shadow will not be easy. Is it safe to assume that things that worked before will still work in the coming months and years? Should assumptions about how businesses create value be reviewed? Will ongoing disruption bring opportunities as well as pressures? Might this actually be the best of all possible times to make changes? Reality bites, but optimism endures  The results of a recent survey published by the CSO early in June show that more than 70% of responding SMEs reported a

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How to Grow Your Revenue (Part 2)

10 Strategies To Help To Grow Your Revenue In the previous article where we used the example of a restaurant and we mentioned that there are only 4 methods to grow your revenue: Increasing the number of customers Increasing average transaction size Increasing the frequency of transactions per customer Raising your prices Below we list 10 strategies to help you to increase your revenue. Reach out to old contacts Getting in touch with prospects where you weren’t successful in closing the deal can help broaden your opportunities. There is an art to getting it right. If the prospect explicitly said

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How to Grow Your Revenue (Part 1)

4 Methods to achieve the growth you want Growing revenue is essential for small businesses that want to expand and make a profit. While cost control also makes an important contribution to profit, revenue growth ensures the long-term viability of the business. To grow revenue, look for opportunities in your existing business relationships as well as identifying new sources of income. Believe it or not if you want your business to bring in more money, there are only 4 ways to Increase Revenue: Increasing the number of customers, increasing average transaction size, increasing the frequency of transactions per customer, and raising your prices

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