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How to increase prices, without losing customers.

SMEs make ‘clear move’ towards higher prices for consumers, according to an article on the Irish Times on September 8th, and Behaviours and Attitudes’ report, which detected big increase on firms planning to charge more. This increase is driven, especially, by medium to large SMEs based outside Dublin area. Although the SME Confidence Index, scored confidence at 65.6 out of 100 in the second quarter, above the pre-pandemic level of 65.2 at the end of 2019, “signs of growing price inflation” particularly in larger SMEs (44%) as well as businesses in the retail and wholesale sector (57%) said they expect to increase

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The difference between working ON versus IN your business, and why it matters

  As small business owners it’s easy to fall into the trap of spending all your time working IN your business. You find one or two good clients, and they’re willing to buy as much of your time as they can get. You work for them long hours, maybe 40-60 hours per week.  Then one of them changes tack, and doesn’t want your services anymore. Suddenly your income plummets, and you have to replace them, fast. You scramble, make lots of phone calls, pay a fortune for social media ads, and desperately try to bring in a new client – but you

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Marketing For Small Business

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. Small businesses are the backbone of the Irish economy — and you know you need to look after your back! Whether you own a bakery or a finance business, you need no-nonsense marketing strategies to secure a greater share of the market. Empower yourself to apply clever marketing plans and ideas without breaking the bank, or your back. Making Marketing Work in Your Small Business You don’t need to be a rocket scientist to be a good marketer. But neither is

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Hibernating Or Metamorphosing? That Is The Question…

COVID-19 still dominate almost every conversation, as we head into the last part of 2021 the encouraging news of the vaccination rollout and easing of the restrictions, have injected a shot of optimism. More so than ever before, it really does seem possible to discern light at the end of the tunnel. The prospect of a return to something like normality raises numerous important questions for many businesses and their employees. Among the most fundamental and pressing is this: which companies will be best equipped to survive and thrive when we finally emerge, blinking, from the pandemic? All other questions are

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Is it time to Ramp up, Restart, Reboot or Rethink?

COVID-19 continues to pose serious challenges for small business owners. Figuring out how to start again in its economic shadow will not be easy. Is it safe to assume that things that worked before will still work in the coming months and years? Should assumptions about how businesses create value be reviewed? Will ongoing disruption bring opportunities as well as pressures? Might this actually be the best of all possible times to make changes? Reality bites, but optimism endures  The results of a recent survey published by the CSO early in June show that more than 70% of responding SMEs reported a

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